About Brand Spanking New York

Steve Susi brings more than a decade of cross-media creative leadership to Brand Spanking New York, the brand
consultancy he started in 2003.

A published poet with written work in both the Smithsonian Institution and the Library of Congress, Steve Susi has
won awards handling some of the world’s best-known brands, including Mercedes-Benz, Cadillac, Coca-Cola, Dell,
IBM, Heineken/Amstel, adidas, Continental Airlines, UPS, and RCA.

As Brand Spanking New York, Steve has created and re-staged brands in New York, the U.K., and Central America,
and his work has been showcased worldwide — thanks to media vehicles like Communication Arts, Adweek, Ad Age,
Creativity, Brandweek, Print, Crain’s New York, Forbes, CNN, Étapes (Paris), and CBS 2 New York.