Brand Lab

Participating in a Brand Lab is an organization's first step in achieving strategic, applied brand success during launch, re-stage or update phase.

This interactive discussion process — usually two to three hours long — probes current
and future business rules; cases for change; communications strategies and objectives; competitive trends; the consumer landscape; and all other dynamics exerting influence on
your audiences' perception.

The results of your Brand Lab encompass a complete status of the current brand, all elements contributing to the aspirational brand, and the tactics recommended for executing the most effective, relevant strategy possible.

The Brand Lab may include the following, and can be expanded or contracted to accommodate your specific program requirements:

New Identity Generation

• Original Naming (includes Federal TESS and Domain research)
• Brand Standards Development
• Visual Identity Direction
  
  

The Current Brand

• Status Summary
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

The Aspirational Brand

• Brand Values
• Brand Attributes
• Brand Promise
• Brand Strategies
• Brand Strategy Statement

Brand Launch / Re-Stage

• Recommended Tactics
• Program Timelines
• Rules to Launch By

Brand College

• "Branding 101" Engagement (Internal/External Audience Education Program)